About Us

Founder and Principal Strategist

Lucretia Williams (MBA, BSME) is an Inventor, Entrepreneur, and Fortune 50 strategy and planning expert who leverages her vast network and skills to help small and medium-sized businesses grow and succeed. She specializes in translating digital and physical solutions into high-value outcomes that improve growth, profitability, capital investments, and portfolio optimization.

Experienced in P&L business portfolios yielding billions in profit.
Intuitive futurist and thought leader.
Expert Facilitator of cross-functional consensus to influence Officer decisions.
Experienced in facilitating resource planning, operational budgets, organizational restructures and cross-functional engagement models.
Design thinking champion for diverse culture and corporate business practices.
Growing experience as a small business owner within the hospitality industry

Accessibility Partner

Tim Woods is a Founding Partner of POCO labs a Product Development and Consumer Research Company focused on the fuzzy front end of innovation. Mr. Woods, is also the Executive Director of the Autonomous Vehicle Alliance, a 501C-6 collaborative research organization focused on Consumers, Business and Cities. The AVA identifies potential uses cases and value propositions around Connected and Autonomous Vehicles. The AVA is also founding member of the Accessible Mobility Collaborative. Tim is a nationally recognized consultant with over 30 years of experience, working to drive innovation and the appropriate use of technology in consumer products and services. He is a respected source of information to the media and has been a guest speaker at CES, MCity, ITSA, SAE, NIC, CAR, CALSTART, MIT and SAA.

Business Strategy Partner

Rak Sheth is an Experienced Product Strategist with demonstrated 20+ years history of working in the Mobility industry. Skilled in Product and Business Strategy, Electrification (HEV, PHEV, BEV), Management, Powertrain, and Lean Manufacturing. Strong product management professional with BS/MS in Engineering and Master's Degree focused in Business Administration, Management and Finance from University of Michigan

Marketing Partner

Ricardo Arcos is an Experienced Human Centered Design Specialist with a demonstrated history of working in the Mobility industry. Skilled in Design Thinking Methodology, Microsoft Office, SolidWorks, Spanish, and Program Management. Strong arts and engineering professional with a Bachelor of Science - focused in Mechanical Engineering from the University of Illinois at Chicago. Currently pursuing a Masters in Human Centered Design and Engineering at the University of Michigan-Dearborn.

Team of Voracious Problem Solvers

First Egg's team of experts specialize in problem-solving and offer strategic advice to leaders on long and short-term strategies, marketing, operations, innovation, and customer experience. We focus on securing advantages and securing wealth for our clients.

First Egg’s aspiration is to help you see the bigger picture, much like “seeing the forest for the trees; or as we like to say internally, “seeing the eggs for the seeds”.

Our goal is to illuminate obscure areas for your company, provide clarity and insight, aid in identifying inefficiencies, bridge gaps, prioritize choices and action informed decisions for success.

Creative and Critical Thinkers

We possess the ability to think outside the box, question assumptions, and analyze information to gain new perspectives and make informed decisions.

Quick, Affordable and Efficient

As a small business owner with over 30 years of experience in Fortune 50 corporations, we have mastered the art of integrating the agility of small businesses with the robust solutions offered by large corporations. This integration offers us a distinct viewpoint and eliminates impractical or excessive steps. Our goal is to engage you and select team members in a 3-day intensive brainstorming session tailored for your business. Our methodologies are designed to identify constraints, articulate issues, and devise actionable plans.